What 2,300 newsletters actually charge per thousand opens
A first look at the anonymized data behind our CPM benchmark.
Coming soon
Blog
Notes on Selling Sponsorships
First articles are in the works — here's what we're writing.
The creative-deadline email that saves every launch week
How top operators chase sponsor assets without feeling like debt collectors.
Coming soon
Stop sending PDFs: the case for a living media kit
Why stale rate cards cost you deals, and what to send instead.
Coming soon